By the time the 2026 World Cup takes place next June, facility managers will have removed or covered thousands of branding elements in more than a dozen stadiums across North America.
Soccer’s international governing body, the Fédération Internationale de Football Association, or FIFA, prohibits corporate branding at host stadiums for the five-week-long tournament. That means anything with a commercial name on it –— stands, scoreboards, seats, clocks, staff uniforms and fences, among other things — must be redone before the first ball is kicked.
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