C-suite executives looking for untapped revenue streams should rethink parking. Digital platforms like ParkHub are transforming parking logistics from a headache into a seamless, profitable operation. By integrating reservation systems, automated payments, and data-driven optimisation, venues can monetise parking assets—including third-party lots—while improving customer experience.

Mercedes-Benz Stadium's partnership with ParkHub shows how this approach reduces congestion, simplifies management, and enhances profitability. With minimal in-house effort required, parking operations become a streamlined revenue generator rather than a logistical burden.

Discover how to unlock hidden value in your parking assets—read the full article.