Urban Gym Group (UGG) has expanded into the Irish market with the acquisition of Iconic Health Clubs Dublin, adding four premium fitness facilities to its growing European portfolio and strengthening its presence in the leisure and wellness sector.

Athletech News highlights that the acquisition includes health clubs in Smithfield, Dartry, Camden Street and the Irish Financial Services Centre, increasing UGG's network to more than 60 locations across the Netherlands, the United Kingdom and Ireland. Financial terms of the transaction were not disclosed.

The Dublin clubs will be rebranded under UGG's established TrainMore and Clubsportive concepts, further extending the group's multi-brand strategy across the region. While the company has not confirmed the rollout schedule, the facilities are expected to offer a combination of premium fitness equipment, wellness services and hospitality-focused amenities.

TrainMore is recognised for its incentive-based membership model, while Clubsportive offers a higher-end fitness experience incorporating spa facilities, recovery services and wellness technologies, including saunas and red-light therapy.

UGG said the acquisition provides an established platform for further growth in Ireland and forms part of its wider European expansion strategy, following recent acquisitions and new club openings across the UK and mainland Europe.

Iconic Health Clubs founder Barry Walsh will continue to support the business in an advisory capacity during the transition, helping maintain operational continuity while the clubs are integrated into the UGG portfolio.

The company also confirmed it is actively exploring additional opportunities in Dublin and other Irish cities, with plans to work alongside developers, landlords and existing gym operators to expand its network of urban fitness facilities.

The acquisition reflects continued investment in leisure facilities across Ireland, where operators are increasingly combining premium amenities, wellness services and modern facility management practices to enhance customer experience and support long-term portfolio growth.